Multipotentialite Showcase: Jacob Witzling

I wrote the other day about my new realization that I am, in fact, a multipotentialite (someone with a lot of different interests and the inability to specialize no matter how hard I try). And I got a lot of emails from folks who resonated.

So I’m kinda geeked out over this discovery right now. This means that, whenever I see someone in my boat, I get a little giddy (because solidarity, right?).

Well, I want to take a sec to honor another multipotentialite because he did something particularly bold as far as online-persona-type-stuff goes.

Let me say now that most of my Insta feed consists of #cabinporn. I love cabin porn so much. I’m a fiend.

That’s when I ran across one of Jacob’s photos. I clicked through to see the rest of his work and noticed that he had quite a following (107k followers, currently). Although his page is chock full of some of the best cabin porn I’ve ever seen, that’s not what really stood out.

What stood out was how he worded his profile…

Yep:

‘Cabin builder and 2nd-grade teacher.’

The first part of it — the cabin builder part — is obvious. But he totally flaunts the fact that he has a day job doing something totally unrelated to cabin building.

This flies in the face of traditional internet marketing/brand-building wisdom and I love it. I don’t know about you, but I was taught that, in order to grow a following, you had to dig into a certain niche in order to be an ‘authority’ in that particular area. This also means, no going outside that boundary.

But he’s like — yeah, I love building awesome cabins plus my day job is pretty great too. He could have left the teacher part out and gone all-in on the cabin builder side. No one would have blamed him (most wouldn’t have known the wiser). They would have seen his Instagram page and asked themselves, wow, how do I do what he does and make a full-time living as a cabin pornographer?

And they would have been fooled. Because Jacob has a job that (maybe?) supports his passion. He fully owned and flaunted his multipotentiality.

And that, I think, is commendable.

Rock on, Jacob. Rock on, multipotentialites. Own your random lives, flaunt that day job, and thrive as only you can.

P.S. If any great photographers/sponsors are reading this, I’d love for you to partner with/hire me to help with your cabin pornography efforts. Not to take the photos (although I do take pretty mean iPhone shots), but I could write really sexy stories and descriptions of cabins that other cabin porn addicts might get all aroused by. Just putting that out there.

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