No, I’m not saying I was the first one to write about hygge. Not even close (especially compared to this gal). But as far as my social barometer indicates, I was subtly writing about it before it was cool here in the US. Just sayin’.
I mean, really… How many of you here remember me writing about hygge in my early posts here? Some of you are still be around, right? You remember, don’t ya?
Anyhow, I’m of Danish descent. My name is Jonas, for Christsakes. That’s about as Danish as it comes.
When I read that article on hygge, I could finally put a word to what I felt when I was in the presence of spirit: namely comfort, connection and warmth, even in the so-called mundane moments of life.
I. Love. Hygge.
But right now, I’m hesitant to say this.
Well, I’ll tell you why. Hang on, OKAY? (Sorry, I’m a little defensive right now…)
A couple years ago, when I’d thread hygge into my work here on this blog, nobody said much about it. It was like, hey idiot, what’s that weird word you’re using again — psshht…
So, while adopting hygge in my personal life, I kept it under my hat as far as the blog was concerned out of utter insecurity due to my notion that people didn’t seem to care about it as much as I did.
However, last weekend, something happened.
I have a hard time writing about it, actually…
My family and I had an out of town guest and we took her to one of our favorite places, Truckee CA. It’s a beautiful little high sierra town with quaint shops and restaurants.
Side note: Let me just tell you that shopping and I have a love/hate relationship. With 98.765% of the shops out there, I’d rather skin myself with a set of vice grips than step foot into. But in Truckee, there’s a few I absolutely love.
So I went into one of my favorite shops — it’s called Bespoke — and they have really cool books and mugs and rustic stuff (yes, oddly enough, it’s very hygge). Well, as I was sauntering through (because that’s what I do when I shop — I saunter), I stumbled across a book. Not just any book. This one…
Hygge… Is mainstream.
My inner hipster took a shot to the gut.
Hygge. Is now mainstream.
I didn’t know what to do. Why didn’t I go all-in on hygge back then? Why did I let my insecurity squelch my love and enthusiasm for hygge? I’m not catching a trend here (well, maybe I kinda am) — I’ve already written about it. Two years ago. When it was something only myself and 40 American women were into (well, besides the entire Danish culture, of course).
Honestly, I’m scared. I’m scared some huge Silicon Valley think tank is going to do some social analytics and find out that hygge is ‘in’ now (apparently, since it’s now an actual book in a little bookstore in a little town in rural California) and they’re going to ruin it. They’re going to start a wave of shallow, attention thirsty, trend catchers that will latch onto hygge and make it ‘cool’ (aka: lame).
And then, I came to my senses
It’s been a few days. I’ve since calmed down. I could have — I should have — written that book on hygge. But I didn’t. And it’s my own fault.
However, I think this is a good thing that hygge is now mainstream.
We all could use a little more hygge in our lives
It’s honestly (yes, I’m writing in my serious voice now) one of the most spiritually robust ways of living I’ve ever come across.
That said, I’m going to swallow my pride.
Someone beat me to it.
They made hygge cool.
And that’s fine.
But I’m never going to hold my love back for hygge again.
Although I’m late in the game going all-in on hygge, I’m going to quiet my inner hipster and use this little cultural hygge wave to share my love around the concept as well. So stay tuned.
I’m going to tag this article with ‘hygge’ (only 110 people follow it on Medium now — I want to see this exponentially increase). I’m even going to put it in my bio. Who knows — I may even write the next trendy hygge book. Why not, right?
Who knows, maybe you’ll jump in too. Really, there’s plenty hygge to go around. Any other way and it’s not hygge anymore.
Oh, and here’s that book (it’s really great, all joking aside 😜)