Never forget to write for the ones crossing the bridge

Not just the ones who’ve already made it across

Image: Glen Jackson

So, I’m a blogger. Yep. It sounds sophomoric. But I’m at the point now where I’ve unapologetically accepted my favorite literary genre.

Since I’ve been doing this whole blogging thing for a while now, I’m always trying to up my game. I’m always trying to take my message to a higher, more complex place. As simple as I strive to keep my work, I also have an intense fear of dumbing it down too much.

But then I look around (yep, you know this means trouble) and I see people who’ve also been doing this a long time still saying the same things that they’ve been saying for the last 10 years.

For example, in the personal/spiritual development world (my subject matter), I still see prominent bloggers saying things like,

“Don’t look down on others.”


“Follow your heart.”


“Change the world within you before you change the world around you.”

And they get a million retweets.

It’s frustrating, to tell you the truth. I look at that and I ask myself, “Self… Why are you trying so hard? Just post Einstein and Gandhi quotes and you’ll be fine.”

It’s easy to get cynical in this world of comparison we’ve created online.

But I saw it differently the other day and can now empathize with this kind of elementary content (I know that sounds snobbish, but let’s face it — you know what I’m talking about). And I hope you’ll use this lesson for fun and profit in your messaging (if you’re into that kind of thing).

Because maybe that’s where we’re needed. Maybe those of us who have a positive message to share with the world should get our noses out of the air. Maybe we spend too much time crafting messages for those who’ve already made it across the bridge (those who’ve already got their spiritual houses in order, in my case) rather than those who need help getting across the bridge (who would actually find extreme value in those quotes and quips that those of us who are ‘in the know’ find elementary).

That’s one thing I learned from my copywriting training. You never know who might be brand new to your subject matter. If you’re talking high-level all the time, you tend to leave out those who might just be warming up to your message.

So please… Don’t dumb down your message. Just take some time to periodically throw out some content for the entry-level folks you want to help over the bridge and onto more solid ground. Else they may find a different bridge altogether.

P.S. If you’re a blogger too (or want to be one), check out my mentorship program if you could use a little help across the bridge yourself:)


Jonas writes short daily stories and preachments on the daily here in Higher Thoughts. Get one to enjoy with your coffee every morning by subscribing below.