From kitchens to cars, books, education, website copy, ketchup bottle lids, French washing machines, and beyond — think of how much frustration, clunkiness and inconvenience is attached to so many things for the sole reason that whoever made it did it with her feet cemented in the past?
It’s like, if you were to ask the designer/artist/author/minister why he made it that way, he’d stand there, back of hand on jutted-out hip, and say…
That’s just how it’s always been done.
I have one request. Get me as far away from this type of thinking as possible.
Have I done the future justice? This is my guiding question.
What if I was writing a book, and, instead of looking how people have always written introductions, I could just step into the future reader’s shoes and see the introduction that he wants to read?
What if I was designing a dishwasher, and, instead of looking at past models of dishwashers and seeing where they put the stupid silverware holder, I could just step into the future user’s shoes and feel and see where he’d want the silverware to go, and just do it THAT way?
What if I was writing a blog post, or a Medium story, and, instead of taking an info course on blogging, I could just step into my future reader’s shoes and write the post that I’d want to read?
What if I was selling a house, and, instead of going through the normal, vanilla, slimy, impersonal process that other brokers may have gone through before me, I could just step into the shoes of my future buyer and give them the full experience I’d want from that perspective?
I’m pretty sure I’d give myself the shot at revolutionizing a thing or two. You, as the end user, may not recognize what I come up with, but you can rest assured it’s like nothing you ever used/read/driven/smelled/heard before.
This is what I’m concerned with. The future effect. The end result.
I’ll listen to the past only so much as it will help me create the future.