I’m pretty much a homebody – not a big ‘hang out with the guys’ kind of person. I don’t much enjoy clubs or even most bars. However, hanging out with good friends over a drink or two at a douchebag-free establishment (hard to find in Reno) where we can hear each other talk makes me joyful and happy.
See, I don’t have many friends (I know… LOSER). But the ones I do have are in my life because I can carry a conversation with them. They’re into the same kind of stuff that I’m into on a fundamental level, and aren’t scared to challenge me (vice-versa).
So the other day I came across Chase Reeves‘ site, IceToTheBrim.com, and I got the same vibe I get when hanging out with a couple friends, having a few laughs over drinks, and engaged in thought-provoking conversation.
What got me there was a post of his I found about David Ogilvy. Reading it was like taking the first shot. And, we all know, the job of a good bartender is to make sure his patrons don’t leave after the first shot. Chase is that bartender. After reading the post about Ogilvy, I was drawn into shot #2 by his alluring copy, which led to shot 3,4…. I’ve never felt so damn excited to subscribe to an effing newsletter before.
And video… The guy has it nailed, in my opinion. I feel like I’m hanging out at his place, cocktail in hand, learning some really interesting shit while laughing hysterically. It’s the perfect concoction of laugh-out-loud funny and smart (think Steve Carell meets Jakob Nielsen).
At icetothebrim you’ll find tips on copywriting, design, workflow, self-improvement, among other importantful things.
If this is your kind of thing, which I’m sure it is, you should grab a drink (filled to the brim with ice, of course) and head over. You’ll learn some stuff while having a few chuckles at the same time.