• Two-Day Copy Fest

    Get a strong collection of action-inducing web copy and promotional messaging... in two days.

    I get how it goes...

     

    You’re neck deep in what you do. Serving clients, creating products, dealing with admin stuff, trying to promote, and everything else you do as the creative force (maybe the only one?) behind your business.

     

    You sit down to write the copy and suddenly feel the weight of it all...

     

    Explaining what you do in a way that moves your audience to take action is damn hard.

     

    Or maybe you’ve tried to hire out your copy only to see the value of what you do crushed, templated, and made to look the same as everyone else’s offerings.

     

    (Yes, a lot of copywriters just use the same templates over and over again - that’s how they can charge so little.)

     

    How’d you like to get a month’s worth of slam-bangin’ customized copywriting, promotional material, service re-positioning & story-crafting … in two days? (Well, more like one-and-a-half, more on this soon.)

     

    See me as the Aspirin to your copy headaches. The Pepto Bismol to your copy indigestion. The Metamucil to your copy... Nevermind. You get the point.

     

    Your copy shouldn’t bring strain or stress to your already full life. You want one thing. You want it done. And you want it done because you want your thing to sell (without losing your soul while you’re at it).

     

    This is why the Copy Fest exists. To help you make this whole copywriting process easy, quick, exhilarating, and (dare I say) enjoyable.

     

    Yes, it WILL take some work from you, but I’ll be doing most of the heavy handling here.

     

    I take everything I’ve gathered from sliding under the kitchen sinks of dozens of businesses of all shapes and sizes.

     

    As a lauded direct response copywriter, I’ve worked with local adventure brands, lifestyle clothing companies, startups that have gone public, healthcare organizations, martial arts schools, and more.

     

    I’ve crafted copy for an award-winning marketing agency and have been a sought-after hired-gun free agent.

     

    And, on the content side, I’ve grown a blog of my own from zero to 70,000 readers as well as having written for the likes of Huffington Post, Observer, Thought Catalog, and more.

     

    Writing effective words that move people is my jam.

     

    I approach each project with the notion...

     

    There is no one quite like you’s who do’s what you do’s.

     

    (My apologies - I think Dr. Seuss said it better.)

     

    Right now, your unique value might just exist as a deep inner-knowing in the pit of your stomach. You know this thing you have to offer is awesome and different and worthwhile.

     

    My job is to bring that thing out onto the digital page in a clear, concise, and compelling way.

     

    This is what we’ll accomplish during our short (but powerful) time together.

     

    Although you WILL be getting tons of sizzling hot copy that sells your thang in a bold and decisive way, to go a level or two deeper, you’ll be getting so much more...

     

    Ultimately, you’ll get crystal clear about what you have to offer and how exactly you best serve your clients, customers, and prospects - your tribe.

     

    Having that clarity gives you the confidence to talk about your business in a calm and centered, but lucid and powerful way.

     

    This will require a bit of stamina on your end (and a lot on my end, but it’s okay, I’m a trained expert). We’re gonna cuss. And we’re gonna break some of the most well-known marketing rules.

     

    But on day two, when our time together is coming to a close (more on the process in a few seconds), you’ll have a big ole weapons chest of words to use on your website, social media, print marketing, blog, bathroom stall in the local Applebees - anywhere you want.

    A play-by-play of the experience

    Day One

    1. A 90-120 minute recorded storytelling & self-promotion lightning storm session (via phone or Zoom).
       
    2. A 5-hour block of focused wordsmithing from yours truly in the dark recesses of my home office right after we hang up (as you go about your day). I come up with a looooong Google Doc of words, phrases, and blocks of copy from our conversation (and whatever research I do).
       
    3. I meditate, go to the gym, walk the dog a couple times, play with my kid, have dinner, take a long shower, and sleep on it that night - all while letting my finely-tuned subconscious mind work on the words (this is where the magic happens).

    Day Two

     

    1. I get up at an ungodly hour to look at the copy with fresh eyes and spend 3-4 hours editing everything into 5 – 7 of your most essential copywriting elements (think: strong bio, tagline, manifesto, homepage copy, product description, opt-in auto-responder, about page, or whatever we deem necessary).
       
    2. We’ll jump on a 90-min copy-review & polish session to hone and refine your new promotional messaging.
       
    3. Later that afternoon, you’ll get audio recordings of our convos — plus a post-session ‘Wrap-Up Document’ that provides a summary of our work and some actionable advice for you to use going forward. 
       
    4. You'll get go-get-em encouragement via email support for one week post-session, to get you through any aftershocks that might occur.

    Who is this for (and not for)?

    Great, let's talk about you. You're an independent business owner or builder. When I say indy-biz, I'm talking coaches, bakers, butchers, woodworkers, videographers, photographers, freelancers, authorpreneurs, artists, trainers, advisors - even accountants (gulp).

     

    Why indy biz people? Well, to be honest, the kind of copy I write is a little unorthodox (have you noticed?). It's personality-packed. It's not industry standard. And big brands typically like stuff that's safe. Lukewarm. (They have that luxury.)

     

    But the indy biz person is hungry. Her heart is in it more than her ego is.

     

    She needs to kick a damn dent in the door of her market, not just skate by.

     

    She needs to draw a line in the sand and stand out. She needs to say, "This is who my work is for," and more importantly, "This is who my work is NOT for."

     

    (Kinda like I'm doing now...)

     

    And that's really terrifying. But it's okay. Because I've done this a hundred times and it's the only way to do it at this level.

    Investment

    You’ll invest $775 for the package — $400 upon booking (to secure your date), $375 a few days before we jam (to seal the deal).

     

    [NOTE: This is the eeeearly berd special. I can easily see this creeping its way up to $1000+ by the end of 2018 if all goes well.]

     

    Curious about my Common-Sense Cancellation Policy? Read it right here.

    And, for transparency sake, before I close this letter to you...

    What you WON’T be getting

    As awesome as the Copy Fest is (if I do say so myself), there are a few things that don’t come with the ticket price...

     

    • An extensively researched and dialed-in highly converting sales page. Sales pages (like, real sales pages - the ones that go on for days yet are actually captivating and get a crazy high response rate) and finely tuned websites take me weeks to research. And then weeks to write. And then, once they’re published, there’s usually weeks of testing and tweaking after that. Impossible in this quickie environment.
       
    • Endless edits. Yes, you and I will sit down on day two to look over the copy and handle any topical edits we find. But beyond that, we’ll be entering a new project. (Which we can talk about at that point if you’d like.)
       
    • The extinction of your monkey-minded perfectionism. In all likelihood, after some time (in some cases, a few days), your monkey mind will get stirred up (happens to all of us, trust me) and you’ll want to change everything. You shouldn’t. And I’ll coach you around this when we sit down together. But good things take time. Constantly tweaking your messaging sends weird signals to your audience (I've learned this the hard way).

    This is for those who don’t want to spend the typical 2-3 months and accompanying $5-10k (and, in some cases, more) for an extensive conversion copywriting makeover. They're on a budget. And they want it done.

     

    That said, I don’t know anywhere else that you can get this level of care with your copy in such a short amount of time. In most cases, you will walk away with a solid foundation for your website and key promotional elements.

     

    But most of all, you’ll have clarity.

     

    You’ll have the root of it done and ready to share with the world.

     

    In just a couple days.

     

    And you can go about your business and do the work you love with a clear head.

     

    (And, if all goes well, you'll be plenty busy with customers you actually enjoy.)

    Ready to lock in a date?

    Since I'm only booking a handful of these every month, methinks ye olde calendar will fill up quickly.

     

    So if you want to dive in and get started, here’s how the process works.

     

    Step One: Click the big ole' orange button below. That will take you to a questionnaire that takes about 30 minutes to fill out (the more thought you put into it, the better your results will be).

     

    Step Two: When you submit that, if I see that we’re a good fit (which, if you’ve read this far, we probably are), I’ll send you a few available dates to get you on the calendar ASAP (I typically do the Copy Fest midweek between Wednesday-Friday).

     

    Step Three: When that’s settled, I’ll send you a PayPal invoice for the deposit ($4oo) and some terms to lock in the kickoff date.

     

    Step Four: When that's settled, we’ll lock it in, and I’ll send you instructions from there.

     

    Step Five: We'll knock a strong body of killer copy in two days.

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