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What's your ministry?

If you've followed my work for some time, you know that I spent the greater part of last year working as a spiritual counselor.

It was a journey I long wanted to embark on (plus, it was a part of my ministerial schooling process - read this for more context). It was so rewarding and soul-fulfilling to connect with people and help shift their perspectives on a spiritual level.

That work sprung from a deep, long-held love I've had with spirituality and personal development. Reading that stuff over the last 20-ish years has slowly changed me from a nervous, motherless kid into someone more... Well... Alive.

But the strangest thing happened when I turned it into a vocation (yes, you probably saw this coming)...

I got waaaaaay up in my head.
All day.
Every day.
For months.

I'm the type who tends to obsess about things. On one level, going all-in is great. But on the other hand, it becomes grueling work.

Plus, I was depending on it for my livelihood. Spirituality turned from my old friend into a business partner that I hung out with in my head all day.

Some have been able to make this work. But not me. I'll just say shit got weird. And dicey. I needed something more tangible. Something that wasn't so ethereal.

So I went back to my previous line of work in web writing and content marketing. Part of me saw this as a tail-between-the-legs copout. I thought I'd hate it. Like going back to an old j-o-b that you thought you'd left for good.

But what happened was shocking.

Going back to this work with a renewed focus (and a deeper spiritual perspective) has been like stepping into my old comfy shoes, but for the first time.

(I know... Twilight Zone moment, right there.)

I love this work. I love helping indy businesses embrace their weirdness and create content that their people actually like (kind of like I'm demonstrating in this email - hopefully).

This is my call to you to find your ministry. What's the deep, personal mission in your work that's weird and unique and palpable (and brings value to others at the same time)?

Finding your ministry takes risk. It involves sticking your neck out and drawing a line on the ground. And if that line isn't working, it takes the courage to kick sand over it and draw a new one. And doing that again and again if you have to.

Because remember... You're making this stuff up as you go. If you're imitating, that's not a ministry. It's following someone else's (which might be necessary until you find yours).

If you have a day j-o-b, you can take your ministry into everything you do. Or do your ministry on the side.

If you're fortunate enough to actually do the thing you love for a living, you have to ask yourself if you're making it more into a day j-o-b than it should be.

Because, yes, it is work. And there are parts of it that suck. And there are clients and maybe employees that are painful to work with.

But a small shift in perspective can transform it into something bigger and greater than that. This can be your ministry. Your pulpit.

What if you saw your customers and clients as your congregation that you live to transform - if even a little - through your work?

Would you keep doing things like 'industry standard'? Would you copy that tagline, snag that same Instagram template, write that sales copy like the templates, etc.?

Or would you stop, shift your thinking, and connect?

Today, more than ever, this is possible.

Which begs the question...

What's your ministry?

P.S. Yes, in case you're concerned, I'm still studying to get my certificate of interfaith divinity, if nothing else, to impress my late father and make up for dropping out of college (but more because I love studying that stuff and it totally applies to my work today).

P.P.S. If I can help you embrace your weirdness and create content that your people enjoy getting, click here to learn more about my web writing coaching program.

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