Marketers vs. Experts

I just read this from Eben Pagan, and it’s the best definition of marketing I’ve heard in awhile…

Marketing is fulfilling the needs of another person.

Nothing slimy about it.

Thing is, marketers get this (good ones do, anyways). “Experts”, on the other hand, not so much.

“Experts” think that people should just buy their great product/service/idea because of the credentials they have. “It’s a brilliant idea,” they might add.

Can you GET any more egocentric?

The marketer knows that the expert’s so-called good idea doesn’t mean shizz unless it helps and fulfills a need of someone else.

Who’s the slimy one here?

Go A Level Deeper (Or More)

When you're trying to learn something, it's natural to study the experts. The gurus. The people who are the loudest in that field at that time. Makes sense. But I propose going one (or more) level deeper... Study their teachers. I like to do … [Continue reading]

I’m in love with Draft

I'm a geek. Especially when it comes to writing. So if you're not, skip this post. However, if you ARE, you should check out Draft (no, I'm not an affiliate, and even if I was, Draft is free unless you'd like to contribute $3 or whatever it … [Continue reading]

Nudge

Screenshot 2014-10-15 at 8.20.27 AM

I thought this was a great little subject line catcher from Michael Port... "Nudge:" Haven't seen this one before. It's catchy. But not lame. Better than the gimmicky "re:" subject line trick that EVERYONE's doing now (even when it's not a … [Continue reading]

Contribution

It's easy to get stuck in the hamster wheel of - just... doing... the work. As a copywriter, I write for other people. My words are attached to someone else's name. Or brand. Although I love writing, this can be a soulless existence. Lately, … [Continue reading]

Go Ahead. Talk about yourself.

You see this in copywriting folklore a lot. "No one cares about you. All they care about is themselves. Keep the writing focused on them." I'd like to interject. People DO care about who they're reading. No, not all of the boring stuff, of … [Continue reading]