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I thought this was a great little subject line catcher from Michael Port


Haven’t seen this one before. It’s catchy. But not lame.

Better than the gimmicky “re:” subject line trick that EVERYONE’s doing now (even when it’s not a reply).

Maybe you can get some use out of it (just don’t tell your friends – we wouldn’t want to wear this one out, top-40 style).



It's easy to get stuck in the hamster wheel of - just... doing... the work. As a copywriter, I write for other people. My words are attached to someone else's name. Or brand. Although I love writing, this can be a soulless existence. Lately, … [Continue reading]

Go Ahead. Talk about yourself.

You see this in copywriting folklore a lot. "No one cares about you. All they care about is themselves. Keep the writing focused on them." I'd like to interject. People DO care about who they're reading. No, not all of the boring stuff, of … [Continue reading]

Everybody Writes – A Review


(I just posted this as an Amazon review - 5 stars, of course) The irreverent guide to web writing greatness I'm a copywriter. I love writing. But I failed English class in school (well, a D- average is pretty much a fail). I was drawn to my … [Continue reading]

A brief note. On parenting.

My wife and I have one kid. Rory. She's 1. But this note pertains to anyone with any size family. You, as a parent, have a fundamental right to say something that may seem like a fallacy, but in fact, is not. It's a conundrum that's reality. A … [Continue reading]

The Edges

It's usually a sign that you like something if you enjoy the details of it. The nitty gritty. The tedious stuff. We just moved into a new place. Since the house is a thousand years old (roughly), it needed some painting. I hate painting. I'd … [Continue reading]