I just read this from Eben Pagan, and it’s the best definition of marketing I’ve heard in awhile…
Marketing is fulfilling the needs of another person.
Nothing slimy about it.
Thing is, marketers get this (good ones do, anyways). “Experts”, on the other hand, not so much.
“Experts” think that people should just buy their great product/service/idea because of the credentials they have. “It’s a brilliant idea,” they might add.
Can you GET any more egocentric?
The marketer knows that the expert’s so-called good idea doesn’t mean shizz unless it helps and fulfills a need of someone else.
Who’s the slimy one here?